(David Gomez, AiNews Anchor-DRB Media Communications Digital News)
This is DRB Media Communications Digital News…Pinkie’s Liquor Store in Odessa hosts a special bottle signing event with the super Tejano Group La MAFIA. Danny Barrera has the story.
Odessa, Texas/May 4, 2026-The 5-time Grammy Award–winning Super Tejano group La Mafia hosted a bottle-signing event for their new Tequila La Mafia Blanco Rosa at Pinkie’s Liquor Store on Saturday, May 2nd. More than 150 fans lined up for the chance to purchase a bottle and have it personally signed by the band, creating an energetic and memorable experience for attendees.
(Orlando Spencer, Marketing Director-Pinkie’s Liquor Stores)
“The response was overwhelming. You know, we appreciate everyone that came out. Definitely overwhelming. We did not expect the turnout that we got, but very pleased and grateful for people coming out. What’s important to us is we wanted to get community involvement, and this really creates an opportunity for people throughout the community to come in and maybe create some excitement that we don’t normally get out in Odessa.”
Tequila La Mafia Blanco Rosa was created through a multiyear collaboration with the Lomelí family in Jalisco, with La Mafia personally shaping the flavor through repeated tastings and adjustments. The concept is rooted in their music, their history, and their long relationship with tequila.
(Oscar De La Rosa, Lead Vocalist-LA MAFIA)
“It’s a silver tequila. Then they put it into barrels of wine from California. So, they put the, uh, the, the silver tequila into the wine, and they let it sit there for like fifteen days so they can get the color. This is the real deal. It comes from from, uh, Napa Valley. Uh, and that’s where we get the, the color of the rose.”
La Mafia appears to be expanding its tequila line with plans for multiple varieties, which suggests they’re aiming to build a recognizable presence in the spirits market. Pinkie’s Liquor Stores is positioning itself as a key retail partner, with efforts underway to collaborate in larger markets with wider distribution, bigger promotional events.
(Oscar De La Rosa, Lead Vocalist-LA MAFIA)
“We have five different bottles coming up, five different tequilas. So right now we are on the first one, which is the, uh, the pink tequila. And then we’re going to come out with the, the, the rest of them, uh, as, as we, right now, we’re getting this one in every store. Uh, and then in the state of Texas right now, uh, we’ll be, we’re trying to get it into every state in the United States. So, it’s already in Mexico in certain parts of Mexico, too. So, our goal is to get it everywhere.”
(Orlando Spencer, Marketing Director-Pinkie’s Liquor Stores)
“We may try to partner up with them, maybe in some different cities, you know. Lubbock was brought to attention, maybe San Angelo. So, it just kind of spread it out, getting as much community involvement, not just in Odessa, but through other our other markets as well.”
Those who attended the LA MAFIA bottle signing event but were unable to purchase the tequila due to availability, were given the opportunity to place a pre-order, which will include the band’s signatures.
For DRB Media Communications Digital News, Danny Barrera
(David Gomez, AiNews Anchor-DRB Media Communications Digital News)
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